Privacy Policy

This Privacy Policy sets out how D'Fleur Beauty ("we," "our," or "us") collects, uses, discloses, stores, and protects your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and applicable international privacy standards. By visiting our website, creating an account, or purchasing from us, you acknowledge and consent to the practices described in this Policy.

1. Scope of This Policy

1.1 This Policy applies to all personal data collected via our website, online store, social media channels, marketing platforms, or any other communication with D'Fleur Beauty, whether online or offline.

1.2 Personal Data refers to any information that identifies you as an individual, including but not limited to your name, contact details, billing information, and online identifiers.

2. Information We Collect

We may collect the following personal data:

(a) Identification and Contact Information

• Full name, phone number, email address, and delivery address
• Date of birth and account login information

(b) Transaction and Payment Data

• Credit/debit card or payment gateway information
• Order history, invoices, and billing records

(c) Technical and Website Usage Data

• IP address, browser type, operating system, device type
• Cookies, analytics, and tracking information

(d) Marketing and Feedback Data

• Preferences, reviews, survey responses, and feedback submitted via website or social channel

3. Purpose of Data Collection

Your data is collected and used for the following purposes:

• To process, verify, and fulfill orders
• To communicate order updates, delivery notifications, and customer support responses
• To send marketing communications, promotions, and offers (with consent)
• To improve website functionality, products, and user experience
• To detect and prevent fraud, unauthorized transactions, or misuse
• To comply with legal and regulatory obligation

4. Consent and Withdrawal

4.1 By providing your personal data, you consent to its collection, use, and disclosure as outlined in this Policy.

4.2 You may withdraw consent at any time by contacting [email protected]. Withdrawal may limit our ability to provide certain services or process orders.

5. Accuracy of Personal Data

You are responsible for ensuring your personal data is accurate, complete, and up to date. We reserve the right to request verification or suspend services if data appears inaccurate.

6. Data Protection and Security

We implement reasonable technical, administrative, and physical measures to protect personal data, including:

• SSL encryption for all online transactions
• Restricted access for authorized personnel only
• Regular security audits and updates

While we use best practices to secure your data, transmission via the internet is not 100% secure. You accept the inherent risks of online data transfer.

7. Data Retention

We retain personal data only for as long as necessary to fulfill business purposes, comply with legal obligations, or resolve disputes. Data no longer required will be securely deleted, destroyed, or anonymized.

8. Disclosure to Third Parties

We may share personal data with:

• Service providers (payment processors, couriers, IT and marketing vendors) strictly for business operations
• Regulatory authorities when legally required
• Legal representatives to protect our rights or investigate fraud

Third parties are contractually obligated to safeguard your personal data and may not use it for other purposes.

9. Cross-Border Transfers

If personal data is transferred outside Singapore, we ensure the receiving parties maintain comparable standards of data protection.

10. Use of Cookies and Tracking

10.1 Our website uses cookies and similar technologies to:

• Enhance website performance and user experience
• Analyze traffic patterns and user behavior
• Deliver personalized content and marketing campaigns

10.2 You may disable cookies in your browser settings; however, some features may not function correctly.

11. Marketing Communications

We may send you promotional emails or messages with your consent. You may unsubscribe at any time via the unsubscribe link or by contacting us directly.

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for the content or privacy practices of third-party websites.

13. Access, Correction, and Deletion Requests

You may:

• Request access to personal data we hold about you
• Request correction of any inaccuracies
• Request deletion or anonymization of your personal data (subject to legal retention requirements)

Requests should be submitted via [email protected]., and we will respond within 30 working days.

14. Data Breach Response

In the event of a personal data breach, we will:

• Assess and contain the breach immediately
• Notify affected individuals and the PDPC where required
• Implement corrective measures to prevent recurrence

15. Updates to This Policy

We may revise this Privacy Policy at any time. Updated versions will be posted on our website with the revised effective date. Continued use of the website indicates acceptance of the updated Policy.

For any questions, feedback, or requests regarding your personal data, please contact:

D'Fleur Beauty

Email: [email protected]

Address: 7 Kaki Bukit Road 1, #03-06, Eunos Techno Link, 415937